Siloed customer data, no single view
Your CDP should be the thing sending the campaign, not feeding it
Data and delivery are one system in DataEngine, the all-in-one retention marketing platform for ecommerce brands, set up for you by a forward-deployed marketer.
8.6x
campaign-driven revenue growth YoY after consolidating two regional accounts
1.8% → 6.8%
share of total revenue attributed to campaigns
2.2x
total US and EU revenue growth YoY from one unified platform
The problem
Your tools don't talk to each other
Email, SMS, loyalty, and on-site personalization often run in separate systems that never sync. Customers get generic messages because no single tool has the full picture, and conversions drop as a result.
What we hear from brands
a multi-channel DTC brand coordinating email, WhatsApp, and SMS: current tools are siloed and don't share data, leading to disconnected customer experiences
a vitamins brand: our tech stack is siloed, causing integration headaches between loyalty, subscriptions, and on-site experiences
an online fashion brand: SMS and on-site tools are siloed, and we have no unified customer profile
The new way
CDP and activation, in the same system
Most CDPs only collect data. DataEngine also includes email, SMS, push, on-site and app personalization, loyalty, referrals, promotions, and product recommendations, so a unified profile can trigger a campaign without exporting anything to a second platform.
How it works
A migration built to protect revenue, not just data
Access and a plan, nothing more
You provide access to your current systems and approve the migration roadmap your forward-deployed marketer puts together.
Parallel systems, zero downtime
Your old stack keeps running the entire time, so there is no gap in sending, tracking, or customer experience.
Warm-up handled before you launch
Deliverability warm-up runs as part of the transition, so your first campaigns on DataEngine land in the inbox, not the spam folder.
The platform
What makes DataEngine different starts with the data model
Most platforms bolt commerce features onto a generic data model. DataEngine built its data model around products, orders, and customer status from day one, which is why ten modules can share it cleanly. That foundation runs at 2M RPM with under 300ms processing.
Including
Your forward-deployed marketer
Named, and there next year too
You get one marketer by name who onboards you and stays as the account grows, bringing in deliverability or data specialists when a task needs them. Nobody hands your account to a queue after go-live.
A named marketer, not a pooled team
Specialists pulled in as the work needs them
Stays with the account long-term
Replace your stack
Loyalty is the one brands regret leaving until last
A rewards program in its own app is a page customers have to seek out. Once it sits beside the campaigns and the profiles, it shows up where the shopper already is.
Ready to put the platform to work?
Talk to an expert about your setup, your timeline, and what a switch to DataEngine would actually involve.